Twitter recently announced that cannabis companies can advertise THC and CBD products on the platform. This could only mean further normalization of cannabis as a consumer packaged good, moving towards mainstream acceptance.
Cannabis industry executives could have access to Twitter’s entire suite of advertising products including:
promoted product opportunities
in-stream video sponsorships
partner publication features
Twitter says that although they hold shared responsibility, the advertisers are solely tasked in complying with rules and regulations that are within community guidelines and standards.
Twitter’s notable ad move could coax other digital advertising platforms to reconsider prohibitions regarding cannabis promotions. This leads us to question if Meta and others will follow suit. For one, Google’s Ad Platform recently lifted some of its restrictions on hemp and CBD advertising in select markets.
Once other social media platforms perceive the cannabis sector as a thriving and vibrant sector to engage in - with real money flooding in - they’d be foolish not to partner up with these companies. Cannabis industry players could take advantage of this relationship as they see how this new segment of Twitter’s business turns out for good. It gives folks something to pay attention to.
It's a win-win for both parties.