Taking a break from alcohol in January? ‘Dry January’ is a sober movement and is a registered trademark with Alcohol Change UK. Recognized as an effective behavior change campaign, it challenges its participants to abstain from alcohol for the month of January. Results from the latest poll by CivicScience noted that more than 1/5 of the adults participating in Dry January are substituting their booze with marijuana, CBD, and other cannabis products, more than any of the other substances involved in the survey.
Over the last few years, cannabis-infused drinks have seen fresh iterations, serving as tempting alternatives to alcohol during Dry January.
Keith Villa, the brewmaster behind Blue Moon, released a brand new line of alcohol-free craft beers infused with cannabis from Ceria Brewing Company. With this launch, Villa said that they are unveiling a ‘thought-provoking’ brand identity. Also, under its Mary Jones brand, Jones Soda Company expanded its line of weed drinks by introducing new super-sized 16-ounce cans of THC versions of its popular soft drinks. In California, Cann publicized its holiday ad campaign that highlights the increasing popularity of cannabis during the holiday season, specifically pot-infused beverages.
Headset, a cannabis industry data firm, says the market share of cannabis beverages increased by 40% in 2022, with sales of weed drinks spiking during the holidays.
Forbes estimated that the cannabis beverage market is going to reach an all-time high by 2026 with $2 billion in projected sales.
